OPIS White Paper Program

Reach Key Decision-Makers.
Build Your Brand.
Generate New Sales Leads.

Participate in OPIS’ White Paper Program and reach more than 22,000+ downstream petroleum supply professionals. You get the full contact information of anyone that downloads the white paper.

Planned 2012 White Paper Topics Include:

• DEF
• Risk Management
• RFS2/RINs
• Petroleum Pricing & Profit Outlook - 2011 Recap & Mid-Year
  2012

2012 OPIS White Paper Sponsorship Opportunities

Post your own White Paper:

• We post your companies white paper on our site.
• Cost is $1,750 a month.

Sponsor an OPIS White Paper:

OPIS writes these white papers - and offers companies the opportunity to sponsor them either as a sole sponsor or with other sponsors.

As a sponsor you receive:

• The opportunity to review the white paper before publication.
• Possibly contribute editorial
• Your company logo might appear on each page
• Get a company bio and a full page ad at the end of the white paper.
• Right of first refusal on any future similar white papers.

OPIS White Paper Costs:

• Sole-Sponsorship: $21,995
• Co-Sponsorship (per sponsor): $6,995
• Co-Branding white papers are also available (please ask for details.)

What is the OPIS White Paper Program?

This exciting, new program offers you the opportunity to reach thousands of proven buyers and decision-makers in the energy industry.  White papers are official-looking research papers that position your company as the solution to critical issues facing the energy industry.  White papers work because they educate readers rather than giving the appearance of advertising.

How can you use the OPIS White Paper Program to your advantage?

-- Product Launches
White Papers can play a valuable role in launching a new product. In the early stages of your sales effort, they are especially effective in explaining a new technology or service to your prospects who are searching for ways to solve the problem your product addresses.

-- Industry Leadership
Certain types of White Papers also provide an excellent platform to demonstrate your company’s position as a thought leader in energy industry. These White Papers take a forward-looking, big-picture approach, providing your analysis of important issues and vision for addressing them (and perhaps preparing the industry for a future product or service under development by your company).

-- Competitive Advantage
Whatever service or product your company provides to oil jobbers, wholesalers and oil company executives, the White Paper strategy positions you as a better solution than any of your competitors. White Papers make a convincing, credible market case for your product in a format that is engaging and helpful. And the best part is –- the customer has actually asked to read your White Paper, a powerful indicator of interest. Talk about a qualified lead! You could speak to a packed house at a convention or stand in an exhibit booth for three days and never get the kind of active response that a White Paper delivers.

Benefits of the OPIS White Paper Program

1. Six month exposure on the OPIS White Paper website to thousands of growth-motivated buyers and visitors.
2. Free marketing for your white paper. OPIS will deliver email messages to its customers informing them of your white paper which can be downloaded from the OPIS White Paper website.
3. New, qualified sales leads delivered to you promptly.
4. Company Branding – get free exposure for your company.
5. Survey Questions.  You can provide up to 4 unique questions for each white paper – a perfect opportunity to find out more about your qualified leads!

For more information about the OPIS White Paper Program and to take advantage of this opportunity, contact Greg Mosho at gmosho@opisnet.com or by phone at 1-800-275-0950 x2546.

For more information contact Greg Mosho

Advertising & Conference
Sponsorships Manager
gmosho@opisnet.com
1-800-275-0950 x2546

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How Effective Are Whitepapers?
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